How to Increase Google Discover Visibility: A Complete Guide for Vancouver Businesses by VANCODM

In today’s fast-moving digital world, getting your content seen is half the battle. But when it comes to Google Discover — the AI-powered feed that curates personalized content for millions of mobile users — visibility isn’t just about SEO. It’s about relevance, trust, and engagement.

If you’re a business in Vancouver, BC looking to increase Google Discover visibility, you’re in the right place. At VANCODM, we specialize in helping local brands break through the noise and get discovered — not by chance, but by strategy.

This guide is your roadmap to getting featured on Google Discover naturally, with 100% white-hat tactics rooted in Google’s core ranking signals.

What Is Google Discover — And Why Should You Care?

Google Discover is a curated content feed shown to users on the Google app and mobile homepage. Instead of typing in a search, users are presented with content that aligns with their interests, browsing history, and location.

For businesses in Vancouver, Google Discover visibility means:

• Reaching potential customers before they search.

• Generating traffic with high engagement.

• Building brand awareness with mobile users — where most searches start today.

The catch? You don’t rank your way into Discover. You get selected.

Let’s break down how to earn that selection.

How Does Google Discover Work?

Unlike traditional search results, Google Discover doesn’t rely on keyword rankings. Instead, its algorithm analyzes:

• Relevance to user interests.

• Content freshness.

• Visual appeal.

• User behavior (click-through rate, dwell time, etc.)

• Publisher authority and trust.

To increase Google Discover visibility, your content needs to send positive engagement signals and meet Google’s content quality guidelines.

Let’s explore the top methods.

E-E-A-T: The Cornerstone of Google Discover Visibility

Google’s content evaluation model heavily emphasizes E-E-A-T — Experience, Expertise, Authoritativeness, and Trustworthiness. For any business aiming to increase Google Discover visibility, these are not optional; they’re foundational.

• Experience: Do you speak from real-world, hands-on knowledge? Whether you’re writing about navigating Vancouver’s housing market or running a local ecommerce store, your content should reflect genuine familiarity with the subject matter.

• Expertise: Your content should be created or reviewed by someone with credentials or deep understanding. For instance, a certified nutritionist writing about diet trends in Vancouver has a stronger E-E-A-T score than a general blogger.

• Authoritativeness: Is your brand or website recognized in its niche? Do others reference your content or link back to your insights? Building backlinks from reputable Vancouver websites — like local directories, chamber of commerce pages, or industry blogs — boosts your authority.

• Trustworthiness: Are you presenting balanced, well-researched, and factual content? Include citations, clear authorship, and avoid misleading or exaggerated claims.

Action Step for Vancouver Businesses: Showcase your local experience. Create case studies, success stories, and neighborhood guides. If you’re a realtor, write about Kitsilano’s rising real estate values or East Vancouver’s market shifts. If you run a SaaS startup, share your growth story from BC Tech Association programs. Use real-world examples to build trust — and ultimately increase Google Discover visibility.

Optimize for Mobile — Because Discover Is Mobile-First

Google Discover is exclusively shown on mobile devices. So, if your website isn’t optimized for mobile, your content may never even be eligible to appear.

Key Mobile Optimization Strategies:

• Responsive Design: Ensure your website layout adapts to any screen size — whether it’s an iPhone, Samsung Galaxy, or a Google Pixel.

• Speed Optimization: Compress images, minify scripts, and reduce server response time. Discover favors lightning-fast load times.

• Lazy Loading: Delay the loading of off-screen images and videos to improve performance without sacrificing content richness.

• Testing: Regularly test your site using tools like Google’s PageSpeed Insights and Mobile-Friendly Test.

VANCODM Pro Tip:

Consider implementing AMP (Accelerated Mobile Pages). Our Vancouver-based clients have seen a 25% increase in click-through rates (CTR) on Discover by deploying AMP — especially for content-heavy blog posts and local guides. AMP pages load almost instantly and send strong quality signals to Google, helping increase Google Discover visibility.

Use Eye-Catching Visuals and Headlines That Pop

Discover is a visual-first platform. Your article’s image and headline often act as the gatekeepers — either pulling users in or letting them scroll past.

Visual Content Best Practices:

• Use large, high-resolution images at least 1200 pixels wide.

• Avoid clutter: Don’t overlay text, logos, or watermarks unless absolutely necessary.

• Ensure you have proper image rights. Google is strict about licensing — use royalty-free or original photos.

Headline Optimization Tips:

• Be clear and compelling, not misleading.

• Pose questions or make bold statements that address specific needs or curiosities.

• Make sure your headline aligns with the actual article content.

Example:
Instead of: “Top Marketing Trends”
Try: “➡️ These 5 Vancouver Marketing Trends Will Dominate 2025 — Are You Ready?”

This style not only attracts clicks but also signals relevance to local users — helping increase Google Discover visibility in your region.

Publish Fresh, Relevant, and Trend-Driven Content

Google Discover favors topical and time-sensitive content. Evergreen content still has value, but trending topics get prime placement.

Content Planning Strategies for Vancouver:

• Use Google Trends: Narrow your search by region to track what’s hot in Vancouver. Terms like “Granville Island events” or “Vancouver housing forecast” might be spiking.

• Reddit & Forums: Sites like Reddit Vancouver, City of Vancouver news, and local Facebook groups are goldmines for real-time topics.

• Tap Into Local Events: Create content around annual events like Vancouver Startup Week, the Vancouver International Film Festival, or seasonal real estate trends.

Examples of Trend-Driven Content Ideas:

• “What Vancouver Homebuyers Can Expect in Summer 2025”

• “BC Startups to Watch After Launching at Vancouver Startup Week”

• “How Vancouver’s New Zoning Laws Affect Local Businesses”

Publishing this kind of content regularly will position your site as a go-to resource — helping you consistently increase Google Discover visibility among your target audience.